Showroom owner
Mike R.
Charlotte, NC · March–July 2026
- Ad spend
- $22,400
- Appointments booked
- 86
- Jobs sold
- 27
- Sales revenue
- $189,000
For flooring showrooms & shop-at-home businesses
Flooring marketing that goes all the way to the sale.
We run your Facebook and Instagram ads, call homeowners to understand their projects, and book appointments for your team. Then we track which opportunities turn into flooring sales—so you can see what your marketing is producing.
43 flooring jobs tracked$318K in attributed sales8.2× return on ad spend
Working with flooring businesses across the U.S.
Before your team shows up
Your salesperson walks in already knowing the project.
You handle the flooring consultation, quote, and sale. We handle the marketing and the follow-through into the appointment.
Example appointment brief
Know the project before the appointment.
- Flooring
- LVP
- Project
- Downstairs replacement
- Approximate size
- 1,200 sq. ft.
- Timing
- Within 60 days
- Appointment type
- In-home consultation
Project details → Appointment → Sales tracking
The flooring revenue loop
You can’t schedule a referral. You can build a way to reach the next customer.
Your reputation helps you win the job. Getting the conversation started takes its own work: reaching homeowners, calling them back, finding out what they need, and arranging the next step. Here’s the part Eden takes on.
01
Reach homeowners with a reason to call.
We build and run Facebook and Instagram ads around your products, service area, and the projects you want to sell. A focused landing page gives interested homeowners a clear way to inquire.
Meta ads + campaign funnels
02
Find out what the project actually involves.
We call the homeowner. What flooring are they considering? Which rooms? How many square feet? Where’s the property? What’s their timing and budget? Those details help us work out the right next step with your business.
Homeowner screening
03
Put the appointment on the calendar.
We book the appropriate showroom visit or in-home appointment and handle the follow-up and confirmations leading up to it. Your team gets the project context for the flooring conversation.
Booking + appointment follow-up
04
Find out which opportunities became sales.
Did they attend? Receive a quote? Buy flooring? For how much? We follow those outcomes in your CRM and use the recorded sales to guide the campaigns. That gives you a clearer view of which ads are producing business.
Revenue tracking + campaign optimization
Why owners stay
How Eden is different.
We track through to the sale, not just the lead.
Most marketing companies report on clicks, impressions, and form fills. We follow the homeowner from inquiry through screening, appointment, quote, and closed flooring job — so you can see what your ad spend actually produced.
We screen homeowners before they reach your team.
Every inquiry gets a phone call. We find out what flooring they're considering, how many rooms, their timeline, and their budget range. Your team gets project context, not a name and number.
Our revenue is tied to your results.
We don't charge a traditional monthly retainer. You fund the advertising. Our compensation is connected to the revenue the campaigns generate. If the marketing doesn't produce flooring sales, we don't get paid.
One flooring partner per service area.
We don't run the same campaigns for competing businesses in the same market. When we agree to work together, your territory is yours.
Client result · Toledo
A clearer view of the campaign—from spend to flooring sales.
For Dave, owner of a flooring store in Toledo, we ran the ads, built the landing page, screened homeowners, and booked appointments. We then tracked the opportunities through to the flooring sales.
Dave · Owner · Toledo
January–August 2026
- Sales revenueSales revenue
- $318,000
- Ad spendAd spend
- $38,857
- Screened apptsScreened appointments
- 140
- Jobs soldFlooring jobs sold
- 43
- ROASReturn on ad spend
- ≈8.2×
- Cost per jobAd spend per sold job
- ≈$904
Return on ad spend is sales revenue divided by ad spend, not profit. Historical client result. Individual results vary.
From homeowner inquiry to flooring sale.
Every stage is tracked, so you can see where opportunities move forward and where they stall.
More flooring businesses. More tracked results.
Shop-at-home operator
Sarah & Tom L.
Tampa Bay, FL · April–August 2026
- Ad spend
- $18,200
- Appointments booked
- 71
- Jobs sold
- 22
- Sales revenue
- $154,000
Results shown reflect tracked campaign performance. Individual results vary based on market, capacity, and sales process.
See what happens after the lead comes in.
Follow appointments, quotes, sold jobs, and campaign revenue in one place.
Campaign overview
Illustrative monthly snapshot
New inquiries
38
Appointments booked
21
Quotes presented
14
Campaign revenue
$52,300
Illustrative reporting views. Homeowner details are redacted in real client dashboards.
At your showroom. In their home. Built around how you sell.
Flooring showrooms
Give homeowners a reason to visit and give your team context before the conversation. Your staff handles the product selection, flooring advice, and quote.
Shop-at-home businesses
Find out what the homeowner has in mind before your team heads out. Book the in-home consultation around the areas and projects your business serves.
Operate both? We build the appointment path around both.
What flooring owners say about working with Eden.
“Before Eden, our new business was almost entirely referrals and repeat customers. That worked for years, but we'd have these dead stretches where the phone just stopped ringing. Now we have a steady flow of homeowners calling about real projects — not tire-kickers, not people looking for the cheapest quote. Actual flooring jobs.”
“What sold me was the first call. They asked about our products, our install crews, how far out we were booked — things no other marketing company had ever asked. Most agencies want to talk about clicks and impressions. These guys wanted to know if we could handle the work.”
“We tried Google Ads on our own for about a year. Spent probably $15,000 and got a handful of jobs out of it. I couldn't tell you which ads actually produced those jobs. With Eden, I can see exactly which campaigns led to appointments, quotes, and closed sales. That visibility changed how I think about marketing spend.”
“The screening calls are the biggest difference. By the time a homeowner shows up for a consultation, my salesperson already knows what flooring they're considering, how many rooms, and their timeline. We're not starting from zero anymore.”
“I was skeptical. I've worked with two agencies before and both were a waste of money. Eden's model where they're tied to our actual sales — not just leads — made me willing to try again. Eight months in, it's the best marketing decision I've made for this business.”
Who this is built for.
Built for
- Flooring showrooms doing $500K+ in annual revenue
- Shop-at-home operators with an established service area
- Businesses with installation capacity to take on more work
- Owners who want to connect marketing spend to actual flooring sales
Not built for
- Labor-only installers or subcontractors
- Businesses without a sales process or estimating workflow
- Companies looking for the cheapest leads possible
- Anyone expecting results without funding the advertising
Founder photo
Guy Edan
Founder, Eden Group
Miami, FL
A note from Guy, founder of Eden Group
I built Eden around the questions I asked as a business owner.
I’ve worked in digital marketing since 2018 and built a business to $5 million in annual sales before exiting in 2021. I’ve also been the business owner hiring agencies and trying to understand what the marketing was actually doing.
The questions I cared about were practical. Where did the customers come from? Which ads led to sales? What should we do more of?
That’s how I approach our work with flooring businesses. We learn what you sell, how your team closes, and what your installers can take on. Then we connect the advertising, homeowner conversations, appointments, and sales tracking around that business.
Guy Edan
Founder, Eden Group
Miami, FL
One flooring partner per agreed service area.
We establish the territory together before we start working with you.
Before we talk.
We'll ask about your products (carpet, LVP, hardwood, tile), your service area, your installation capacity, how your team handles estimates and quotes, and how you currently get new customers. This helps us build campaigns around the work you actually want to sell and the appointments your team can handle.
Our team handles the initial outreach. When a homeowner inquires through the campaign, we call them to understand the project — what flooring they're considering, which rooms, approximate square footage, their timeline, and their budget expectations. If the project fits your business, we book the appointment and pass along the details.
It means they have a real flooring project, they're in your service area, and they've agreed to meet with your team. Some will be ready to move forward quickly. Others will need guidance on product selection, pricing, or financing. Your team handles the consultation, quote, and close — we handle getting qualified homeowners to that conversation.
Let’s look at the next stage of your flooring business.
Tell us what you sell, where you work, and what your team can take on. We’ll talk through the marketing and sales process with you.
30-minute call · No pitch deck · No commitment